• Sales Training

    For 26 years Di’s sales refinement workshops have placed an emphasis on maximizing the skills, attitudes and activities of sales professionals to their fullest potential, with a specialty in the Advertising Industry.

    Learn More
  • Keynote Speaking

    Di’s empowering words are perfect for any audience that would respond to being challenged to identify personal and/or professional desires and benefit from being encouraged to pursue them.

    Learn More
  • Sales Training

    For 26 years Di’s sales refinement workshops have placed an emphasis on maximizing the skills, attitudes and activities of sales professionals to their fullest potential, with a specialty in the Advertising Industry.

    Learn More
  • Keynote Speaking

    Di’s empowering words are perfect for any audience that would respond to being challenged to identify personal and/or professional desires and benefit from being encouraged to pursue them.

    Learn More
   

"I vowed that I would never sell another thing based on my needs – but rather only on the needs of my clients!"

See Diane in Action

A good sales approach just isn’t good enough.

Sales Professionals need to know that Integrity Sells!


Increase Sales


A focus on key concepts that emphasis working smarter- not just harder! The results are increased incremental revenue & enhanced account retention.  For Sales Professionals…it’s all about the results!

Enhance Acountability


The fall from taking action is much less painful than the danger of inactivity. Success is a result of standing on principle, walking in confidence, running on adrenaline and being accountable!

Accomplish Goals


Just as a well-balanced diet and exercise can reduce health risks…there are behaviors that increase confidence & commitment resulting in personal and professional accomplishment.


Recent Posts

No Hokey-Pokey in Sales


By Diane May 19, 2017


  • “…a 200% increase in sales in the 1st quarter and the only thing we did differently was to invest in sales training with Diane Ciotta to kick-off the year. Now that’s R.O.I.!!”

    Gretchen Cooke: Parenting Publications of America

  • “Our December numbers were $40k over goal and we can only attribute it to the sales training we did with Training Classics in July & October.”

    Terry Lodewegen

  • “I thought I was good at sales, but have listened to myself this week not go for the close, or shrink back from a budget conversation…WOW!”

    Judith: Multi-Media Specialist

  • “…the most beneficial sales training for my reps that I have seen in years! …fantastic-refreshing-practical tips that are proven to work.”

    Shane Goodman: President & Publisher, Cityview, Des Moines, IA

  • “Thank you for delivering the keynote & training sessions at our Fall Conference. Our members always learn a lot from you & enjoy the way you keep your sessions from getting dull!”

    Dick Clovin: Executive Director- Midwest Free Community Papers; Iowa City, IA

  • “I have learned so much from working with Di, and she’s given me understanding, skills and confidence that I just did not have before. I feel much better equipped to deal with the challenges, and I’m becoming more excited about selling, as opposed to anxious!”

    Susan Wynn: Sales Representative - Straus News; Manhattan, NY

  • “Thank you for participating in this year’s conference – your workshop was a hit! Everyone gave it rave reviews. Your professionalism, enthusiasm and commitment shine through!”

    Noreen Kane BCC Women’s Conference

  • “I attended the women's event today, and I just have to tell you, your talk was the highlight of my day. I really appreciate all the gems of wisdom you shared. You truly inspired me and exemplified the importance of integrity that I will not soon forget. Thank you so much! ”

    Women’s Conference attendee

  • “Diane Ciotta was, by far, the best-rated speaker we've had at a Winter meeting in a long while. Will definitely look to have her back in a couple of years. ”

    Mississippi Press Association

  • “Thank you for such a great presentation. Your approach was very relatable. I am new to 'Sales' (literally 3 weeks new! ) Your presentations gave me hope and drive to succeed. ”

    New York Press Association Sales Conference attendee

   


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